v1.0 Branded Mission Creative Reuse creator signup page

The problem

Advertisers want to reuse Branded Mission videos for extended campaigns on TikTok, but there’s no simple way to obtain content authorization from creators. This limits advertisers’ ability to repurpose high-quality content. At the same time, this solution is expected to market an opportunity for creators to earn additional payouts without extra effort.

What I did

After the team’s designer left, I quickly stepped in to surface the new signup page for Branded Mission. The flow was kept simple: creators would tap the "Agree and join" CTA on the Mission detail page, triggering a half-sheet page where they could register for the program. This page highlighted a new introduction message showcasing the two key monetization opportunities Branded Mission offers to creators.

To move fast, I ran a workshop with stakeholders (ideally, this would have included users, but we were on a tight timeline!) to identify the value props that resonate most with creators. We also explored the unique benefits of each Branded Mission offering to ensure the messaging aligned with creator priorities.

Results

• Branded Mission creative reuse is on track to be adopted by 20% of Mission campaigns by the end of 2024

• It is also on track to achieve indirect annualized recurring revenue of $110M by the end of 2024 in selected Mission available regions

People I worked with

• Product manager

• Legal council

• Designer